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5 Trends That Digital Marketers Must Follow In 2018

If you want your brand to reach out to more and more consumers, there’s no better platform than Social Media.

Highlighting the importance of social media on marketing, Jeff Ragovin has stated,

“ Brands that ignore social media… will die. It’s that simple.”

But, various platform of social media like Facebook, Twitter, Instagram are constantly upgrading their platforms, so it’s important for the digital marketers to keep themselves up-to-date with these modifications.

Also, along with social media, certain other technologies like machine learning and new automation are having a positive impact on digital marketing.

Based on these factors, one thing is certain,

In 2018, Digital Marketing will undergo an immense modification and in order to keep up with these changes, Digital marketers must follow these 5 strategies in their marketing techniques.

Let’s get started.

1. Give Importance To Video Marketing

Video content is the most popular form of marketing on social media right now.

Don’t believe. See the statistics for yourself –

  • About 55% of people watch online videos each day.
  • About 8 billion video views are generated on Facebook daily.
  • About 500 millions of hours of video are watched on Youtube every day and it’s the second most trafficked site.
  • About 82% of Twitter users watch videos on this platform.

Impressive right?

So, to go with the trend, digital marketers must learn the right techniques to create successful video campaigns whether it’s through live streams, 360 degrees or any other format.

Also, while you’re adapting yourself to video content marketing,


Video views are mostly generated through mobile devices. Surveys have shown,

  • 60% of views of YouTube videos are generated from mobile users.
  • 90% of video views on Twitter comes from mobile devices.

So, including video marketing in your digital marketing strategy along with the focus on mobile ads will go a long way in 2019.

2. Opt For Engaging Content

It’s a known fact that,

“ Content is the atomic particle of all digital marketing.”

But, with increasing competition between brands, the traditional form of content writing is no longer enough to give your brand the upper hand.

That’s why,

Content must be unique and creative to attract more consumers. Also, before writing high-quality content, enough research must be done on the related topic.

Moving on,

3. Build relationships With Social Media Influencers

Social media influencers play an important role when it comes to promoting your brand through blogs and various social networks.

But collaborating with any influencer is not enough. It’s essential to find a suitable social media influencer for your brand and maintain a close tie with him or her.

But, how will you know who is the right influencer?

Know your target audience and research about their likes and follows. This will help you find the perfect social media influencer for your brand.

4. Focus More On “Stories”

You must be familiar with the concept of “stories” that, slowly and steadily have become the pioneer of social media. Snapchats was its creator and now Instagram, Facebook, and YouTube have joined in too. And with its growing popularity, digital marketers will find it hard to ignore stories in 2018.

People are now more interested in seeing the “real deal” rather than well-designed content. They want to connect with the brand on a personal level and get an insight on how they operate and what their products and services are.

So, marketers must acquaint themselves with the perfect way of using “stories” as a part of their social marketing strategy to benefit their brands.

5. Learn Chatbot Marketing

It’s high time that you should enrich yourself with marketing strategies of chatbots.

A chatbot is the fastest way to provide customer service. Also, chatbots can reduce the workload on teams and help to automate processes.

The future of chatbots is very bright and utilizing this technique in your marketing strategy will be beneficial.

Closing Thoughts

To keep up with the growing competition among brands, it’s important to adapt to the new strategies of digital marketing because,

“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”

So, to make your brand stand out among others, empower yourself with these latest trends and,

Be A Smart Digital Marketer.